How to Build an Author Platform With—or Without—Social Media Followers

Most entrepreneurs dream of writing a book but few realize what really catches a publisher’s eye. In this episode of Kind of a Big Book Deal, host Meghan Stevenson reveals the missing piece behind most failed book pitches: intellectual property that’s uniquely yours. She explains why having your own framework, language, and approach isn’t just nice, it’s non-negotiable if you want to stand out to agents and publishers.

Meghan also breaks down what a strong author platform actually looks like today, from building genuine social media engagement (not fake followers) to diversifying your reach through podcasts, speaking gigs, and media features. You’ll hear a real-world example from Chazz, a coach who’s doing almost everything right but still missing the secret sauce.

If you’re serious about landing a major book deal and turning your ideas into impact, this episode shows exactly where to focus your time and energy.