Episode 22 - From Corporate Darling to Entrepreneurial Author with Jamie Trull
What if the financial system you’ve been told to follow is actually holding your business back? In this episode, host Meghan Stevenson sits down with CPA and profit strategist Jamie Trull to talk about building businesses that thrive, not just survive. Jamie shares her journey from corporate life at Coca-Cola to creating a booming financial education platform that guided thousands of small business owners through the uncertainty of COVID.
Listeners will discover why popular frameworks like Profit First often fall short for entrepreneurs earning beyond $200K, and how Jamie’s new book Hidden Profit offers a smarter, more adaptable approach to managing money. She also reveals the power of building genuine community and how showing up with service first leads to long-term loyalty and growth.
If you’ve ever felt overwhelmed by spreadsheets or wondered how to scale your business without losing yourself in the process, Jamie’s insights will help you rethink profit, success, and what’s truly possible.
This week’s guest is Jamie Trull. Jamie Trull, CPA, is a Financial Literacy Coach and Profit Strategist dedicated to empowering small business owners to maximize profitability and grow sustainably. With a background as a Finance Leader at Coca-Cola, Jamie transitioned from the corporate world to serve women-owned businesses as a Virtual CFO. Observing a critical gap in accessible financial resources for small business owners, she shifted her focus to financial education, using her CPA designation to break down complex financial topics into easy-to-understand strategies. Jamie has built a following of over 100,000 small business owners on YouTube and social media, where her guidance helps entrepreneurs achieve strategic growth and retain more profit. Her upcoming book, Hidden Profit, will be published by Simon & Schuster in October 2025, providing readers with essential tools to unlock their businesses’ financial potential.
Preorder Jamie’s new book, Hidden Profit, and receive $300+ in free gifts! Find more information and links to preorder the book at https://jamietrull.com/book.
