The Basics: Why Publishers Want Author Platforms
In this episode, we break down what it really takes to land a book deal. Hint: It’s not just about having a great idea. With over 850 people taking our book quiz in 2024, we found that 64% were working on books outside of what we focus on: self-help and how-to books. If you’re an entrepreneur or expert aiming for a book deal, this episode is for you.
The key to getting a book deal? Your author platform—the audience and credibility that prove you can sell books. We cover why social media, speaking gigs, media features, email lists, and corporate partnerships all play a role. And no, there’s no magic follower count that guarantees success. Some authors with huge platforms still get rejected, while others land deals without being social media stars.
We also bust common myths about publishing, like the belief that “a good book sells itself.” Spoiler: it won’t. Publishers want authors who can market their books. If you’re serious about getting published, this episode will help you understand what it really takes.
